While the free-market economy offers opportunities for wealth creation and innovation, it often excludes the poor and vulnerable due to structural barriers such as lack of capital, skills, networks, and access to information. As a result, these populations remain trapped in cycles of dependency and poverty, unable to compete on fair terms.
This program is designed to bridge that gap by enabling marginalized individuals to initiate, develop, and sustain viable businesses that enhance their income, resilience, and dignity while promoting more inclusive and equitable market systems.